About the Education Market Taxonomy
HolonIQ's Global Learning Landscape is an open-source Market Taxonomy for education innovation. The taxonomy offers a granular, structured classification system to categorise and organise the education market, providing a common structure and language for identifying, tracking and making sense of the education market broadly defined, including traditional forms of service and delivery, as well as capturing new models, technologies and solutions.
Taxonomy Structure
The taxonomy is structured as a three-tiered hierarchical framework. The uppermost tier consists of the four accepted Sector categories:
The 20 Sub-Sectors across these categories capture the core functions of the market such as delivery, content and services. Each Sub-Sector is further segmented into 'Market Clusters' which identify the specific functions, technologies, and activities within the sub-sector.
Open Source Framework
Licensed under Creative Commons, the taxonomy is available for anyone to support their own work in education innovation, to identify an area of focus, or to locate their organisation and their peers on the landscape.
Methodology
In order to support the development of the taxonomy, HolonIQ initially undertook 'bottom-up' analysis using proprietary machine learning and artificial intelligence to analyse 60,000+ education organisations worldwide. The analysis identified natural patterns in the data using 'Unsupervised Learning' to explore new approaches to clustering and segmentation that are not anchored or biased by the more established and traditional taxonomies of education.
HolonIQ's Education Intelligence Unit and their global network of experts from early childhood to lifelong learning bring deep expertise to the 'top-down' approach.
Data & Intelligence
Data on the HolonIQ Market Intelligence Platform is segmented using this Market Taxonomy, including all organisations, market activities, and capital flows, enabling ease of sizing and comparison across categories or over time. By segmenting the education market using this robust framework, HolonIQ is able to support customers' needs in areas such as market analysis, competitive intelligence, product development, and sales strategies.
Usage
The taxonomy can be used for:
- Market analysis and sizing
- Competitive intelligence
- Product development strategy
- Sales and business development
- Investment due diligence
- Policy development and analysis